Are you running your own business right now, preparing to launch something, or thinking about building something of your own? I know you know this but there are a number of start-ups and small businesses out there that are barely making it off the ground. Not because they don’t have the skill or the talent to create a booming business but because of one thing and only one thing! The confidence to commit!
You see today as a society we are sold the final product, the gold, the diamonds, the beautiful cars, and the mansions! However, generally speaking, many of us don’t fully understand how to get the final product. We want the success, we want the millions, and we want the freedom, but we do not truly want to work for it!
Now and days we live in this world of instant gratification where if results don’t happen fast we get inpatient, pissy, and lose motivation for our passion! So that’s the question, is it really a passion? Do you really want to build your own start-up? Is it an infatuation or a necessity?
Building something of your own, similar to life, does not come in a straight path. You will fall, you will fail a number of time, and you will question why you made the leap to begin with. However, if you stay committed you will see the fruits of your labor 10x and more!
WHAT IS YOUR WHY?
Before you can begin to build you have to go back to the very basic question, why? Why do you want to build a start-up? What is your drive behind it? Without being able to answer these questions and without having a compelling answer, the chances of survival are limited.
As mentioned earlier, building a start-up is not easy! Building anything is not easy, it takes a lot of hard work and commitment. Commitment meaning; staying on course even when the infatuation dies down!
The thing you have to ask yourself is, “Is my why strong enough to keep me committed?”
“Don't start a company unless it's an obsession and something you love. If you have an exit strategy, it's not an obsession.” –Mark Cuban